The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Lady Baltimore Cake

1 cupful sugar 3/4 cupful Crisco ½ cupful cold water (White Cake) 1 teaspoonful vanilla extract 1 cupful sugar ½ cupful boiling water 2 whites of eggs 2½ cupfuls flour 2½ teaspoonfuls baking powder ½ teaspoonful salt 6 whites of eggs

For the Modern Kitchen

What survives here is an ingredient list, not a method, and the two columns of the original page have collapsed into one another — you are looking at a white cake and its boiled frosting run together. Read it as two lists before you read it as one.

A Little History

Lady Baltimore cake has little documented connection to Baltimore, and the origin of the name is not established. It is generally traced to Charleston, South Carolina, and became widely known after Owen Wister used it in his 1906 novel Lady Baltimore, in which the cake is sold at a Charleston tearoom; Wister is said to have been given it by Alicia Rhett Mayberry, and that attribution is traditional rather than proven. Within a decade the cake was a fixture of American cookbooks, which is why it turns up in The Story of Crisco — Procter & Gamble's promotional volume of 1913, credited to Marion Harris Neil, which existed to show that the new hydrogenated shortening could stand in for butter and lard in exactly the dishes a housekeeper already made. A tall white layer cake was a useful demonstration: shortening gives a paler crumb than butter, and pallor was the whole point of a white cake.

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