The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Lentil Soup (Tablespoonfuls Crisco pints)

1 cupful lentils. 2 cupfuls milk. 3 tablespoonfuls Crisco 3 pints stock or water 1 onion 1 carrot 2 stalks celery 1 tablespoonful flour 1 bay leaf Salt and pepper to taste 1/4 cupful cream

For the Modern Kitchen

What survives here is the ingredient list, and it is incomplete in two ways: the lentils themselves are missing, and so is the method. Treat it as a framework rather than a set of directions.

A Little History

The Story of Crisco was published by Procter & Gamble in 1913, roughly two years after Crisco itself went on sale in 1911, and it is advertising in the shape of a cookbook: 615 recipes, most of them ordinary American home cooking with the butter, lard or suet quietly swapped out. The pitch was that a hydrogenated cottonseed-oil shortening was cleaner and kept better than lard, and that it carried no flavour of its own square at cooks who kept kosher kitchens as well as at the thrifty. Lentil soup earns its place because it needed no persuading: dried pulses were cheap winter food, the fat is only there to soften the vegetables and bind the flour, and the recipe demonstrates the product doing the least glamorous job in the kitchen. The quarter-cupful of cream at the end is the concession to gentility that turns a pottage into a course.

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