The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Croutons (Wash lentils soak twenty-four)

Wash lentils; soak twenty-four hours; drain well. Cut onion, carrot and celery into small pieces, then put them into a saucepan with Crisco, cover, and cook gently for fifteen minutes. Add stock and simmer 2 hours, then rub through sieve. Return to pan, add milk, seasonings, and bring to boil. Moisten flour with 1/2 cupful milk or stock, add it to soup and simmer five minutes. Season to taste and add cream. Serve with croutons of fried or toasted bread.

Lentils are a small leguminous seed, not so generally known as beans, but an excellent nitrogenous food, containing about 25 per cent. protein, more than 50 per cent. starch, with over 2 per cent. fat. They are not used as much as they ought to be.

Croutons are made by cutting bread into tiny cubes and browning through and through in hot oven or putting into a frying pan with 2 tablespoonfuls Crisco and browning well. If latter is used great care must be used as the croutons will brown easily. 1 can lobster 1 cupful breadcrumbs 1 quart milk 1 quart water 1 tablespoonful flour

For the Modern Kitchen

This is a lentil purée soup as printed in Procter & Gamble's Crisco promotional cookbook, and the text has been jumbled in the original: the method arrives without its ingredient list, and the stray line of lobster, breadcrumbs, milk, water and flour at the end belongs to a different soup entirely. Treat what follows as a set of proportions and cautions rather than a transcription.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to introduce American cooks to hydrogenated cottonseed oil, a product with no culinary tradition behind it; the book's strategy was to attach the new fat to a broad repertoire of ordinary dishes so that it would appear in every part of a meal. The lentil note appended here — 25 per cent protein, "not used as much as they ought to be" — reflects the era's enthusiasm for proximate analysis, the laboratory breakdown of foods into protein, starch and fat that circulated widely in American domestic writing through the work of nutrition chemists and home economists. Lentils appear to have been less established on the general American table than beans at this date, which is roughly what the author is complaining about. The purée-and-cream treatment, with a flour liaison and fried bread cubes, follows French practice of the period for purées of pulses, and applying it to a cheap pulse was one way of making an unfamiliar ingredient respectable to an American middle-class reader.

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