The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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March 8

Menu: Parsnips; Mashed Potatoes; Russian Salad; Cheese; Crackers; Bird's Nest Pudding Coffee Bird's Nest Pudding-3 eggs, 3/4 cup flour, 6 tablespoons Crisco, 1½ cup sugar, 1/2 cup blanc-mange, pinch baking powder, pistachio nuts or cocoanut, angelica and apricot jam. Break eggs into basin, add sugar to them, and beat over saucepan of hot water until mixture is consistency of thick cream. Melt Crisco; sieve flour and baking powder together. Stir Crisco and flour quickly and lightly into egg mixture, turn into well-criscoed mold, and bake in a moderate oven for 15 to 20 minutes. Turn out when done, and let the cake get cold. Rub some apricot jam through a hair sieve, put a thin layer of this over the cake, roll it either in chopped pistachio nuts or desiccated cocoanut. Stand on a dish. Have ready some blanc-mange eggs, fill the center with these, and arrange round the base of the nest some pieces of angelica to represent twigs. It is now ready to serve. The blanc-mange eggs are made by either filling some egg-molds with blanc-mange, or by emptying out some eggs, and using the shells. The eggs must be emptied through as small a hole as possible. When set, the shells are broken away carefully.

For the Modern Kitchen Do not make this as written.

The dish here is a whisked sponge (a genoise in all but name) shaped into a nest and filled with molded blanc-mange eggs. The cake itself takes about twenty minutes; the assembly is the work.

A Little History

In American cookbooks "bird's nest pudding" usually meant something quite different: whole cored apples set in a dish, filled with sugar and buried in custard or batter, a New England standard through the nineteenth century. This version reads as a confectioner's take on the name - a sponge coated in sieved apricot jam and rolled in chopped pistachio or desiccated coconut, filled with molded pudding eggs and finished with candied angelica. Its place in the book's calendar, dated the ninth of March, falls in the weeks before Easter, when egg-shaped desserts earned their keep. The Story of Crisco was published by Procter & Gamble in 1913, two years after the product was introduced in 1911, and recipes like this one served to show that the new hydrogenated shortening could handle fine pastry work and not merely frying - a claim that mattered when cooks had to be persuaded away from butter and lard.

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