The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

Home › A Calendar of Dinners › March 9

March 9

Menu: Veal and Ham Pie; Baked Sweet Potatoes Fried Parsnips; Salad of Canned Asparagus Tips; Cheese Fritters; Caramel Pudding with Meringue; Coffee Veal and Ham Pie-1/2 pounds veal, 2 hard-cooked eggs, few grains red pepper, dust of powdered mace, 1/2 teaspoon grated lemon rind, 1/2 pound ham, 1 tablespoon flour, 1 teaspoon salt, 6 whole peppers, powdered sweet herbs, and pastry. Cut veal and ham into very thin pieces; mix on a plate, flour, salt, pepper, sweet herbs, lemon rind, red pepper, and mace, roll in this seasoning each piece of veal, and lay in a pie dish, alternately, layers of veal, ham, and egg, cut in slices; pile this in center of dish, add ½ cup water; line edge of dish, cover and decorate with Crisco Flake Pastry; when baked add a little very good seasoned stock, which should become a jelly when the pie is cold, or a little gelatine may be added; garnish with parsley if served cold.

For the Modern Kitchen

A cold-cut English pie dressed up for an American shortening cookbook. Two things decide whether it works: thin slicing and the jellied stock added after baking.

A Little History

Veal-and-ham pie is a fixture of English cold-table cookery, close kin to the raised pork pie and the pies carried to picnics and shooting lunches through the nineteenth century — the jellied stock poured in after baking is the same trick that fills the gap under a raised pie's lid as the meat shrinks. Its appearance here, dated March 10 in a year-long "Calendar of Dinners," shows what the 1913 Crisco book was really doing: Procter & Gamble had introduced hydrogenated vegetable shortening only two years earlier, and the way to sell it was to attach it to dishes cooks already respected. The pastry called for here is a Crisco pastry, and the argument, made throughout, was that a vegetable fat kept better than lard in a warm kitchen and left no meaty taste in a crust. Veal appears to have been commoner and cheaper on American tables then than it is now, which is why a pie built on a pound and a half of it could pass as an ordinary supper.

← March 8March 10 →