The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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January 6

Menu: Oyster Cocktail; Fried Cod Steaks; Potatoes au Gratin *Stewed Tomatoes; Cold Slaw; Cheese Wafers; Cocoanut Pudding Coffee Stewed Tomatoes-1 can tomatoes, 2 tablespoons Crisco, 1 cup breadcrumbs, seasoning salt, pepper and paprika. Empty tomatoes into double boiler, add breadcrumbs, salt, pepper, and paprika, and cook slowly for 1½ an hour, stirring from time to time. Just before serving add Crisco and stir till melted. While the tomatoes will be ready with 1/2 hour's cooking, they are improved by cooking 1 hour, and are better still if warmed again after cooling.

For the Modern Kitchen

A thickened stewed tomato that doubles as a side dish and a way to use stale bread. Almost nothing here needs changing, but a few of the terms and quantities mean something different now.

A Little History

The Story of Crisco was published by Procter & Gamble in 1913, two years after Crisco itself went on sale, and its recipes were written by Marion Harris Neil, then cookery editor of the Ladies' Home Journal. The recipe collection, issued as "A Calendar of Dinners" alongside the Crisco narrative, assigns a full menu to every day of the year, which is why this side dish carries the date January 7 and sits beside a coconut pudding and coffee. Stewed tomatoes thickened with bread were long-standing American home cooking by then, a way of stretching a winter can of tomatoes into something substantial; what the book adds is the final spoonful of hydrogenated cottonseed oil in place of butter. Cottonseed oil had been a soap and lamp-oil commodity for decades, and hardening it into a white solid that behaved like lard was the innovation Procter & Gamble was selling. Books like this one existed to teach cooks where in an ordinary day's meals the new fat could go.

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