The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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May 12

Menu: Fried Fish, Tartare Sauce; Calves' Tongues Sorrel Puree; French Pigeon Pie; Macaroni, a l'Italienne; Polish Salad; Apricot Parfait; Coffee; roll it a little larger than size of dish;; after wetting it, cut off band of; paste to put round edge of dish; wet; band again and place remainder; paste on. Press it down very lightly,; to make edges adhere; pare and notch; them neatly according to taste; brush; top with cold water, and dust fine; sugar over, then put in oven to bake; for 1 hour. When fruit tart begins to; boil out at side it is usually ready. Macaroni, a l'Italienne-14 pound macaroni, 2 tablespoons flour, 2 tablespoons Crisco, salt and paprika to taste, 1/2 cup brown stock, 1½ cup tomato pulp, and 1/2 cup grated May 14 cheese. Make sauce of Crisco, flour seasonings, stock, and tomato pulp. Tomato pulp should be quite thick from long cooking. Add macaroni, cooked until tender, in boiling salted water, rinsed and drained. Reheat in double boiler, adding cheese meanwhile. Serve when cheese is melted and whole is very hot.

For the Modern Kitchen

Two things are running together here: the finish of a covered fruit tart and a complete macaroni dish. Both are workable, though the macaroni needs one quantity read with care.

A Little History

Procter & Gamble published cookbooks promoting Crisco in the years after it came to market, written by Marion Harris Neil, then cookery editor of the Ladies' Home Journal. One of them, A Calendar of Dinners, assigned a full day's menus to each date of the year, which is why stray day markers sit among the recipes. The book's purpose was frankly commercial: hydrogenated cottonseed oil was a new substance, and readers had to be shown that it would do everything butter and lard did, in pastry, in frying and, as here, in a roux. Macaroni a l'Italienne appears in American cookbooks well before this date, generally meaning pasta in a tomato sauce with grated cheese.

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