The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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May 11

Menu: Fish Soup; Salt Cod Fish Balls; Steamed Brown Bread; Dressed Shredded Cabbage; Cream Pie; Coffee Cream Pie-3 eggs, 3 tablespoons sugar, 3 tablespoons flour, 1 tablespoon Crisco, 1½ pints milk, and 1 teaspoon lemon extract. Mix sugar and flour and then put into a saucepan, then add yolks of eggs, Crisco, milk and flavoring. Stir constantly until it thickens and then divide into 2 baked pie crusts and cover with a meringue made of whites of eggs.

For the Modern Kitchen

A stovetop pastry cream stretched across two pies, from a promotional cookbook whose job was to put Crisco into every dish on the page. The proportions are lean by modern standards and the method skips several steps a competent cook will supply.

A Little History

Procter & Gamble introduced Crisco in 1911, and The Story of Crisco followed in 1913: advertising in the shape of a cookbook, its recipes engineered to include the new hydrogenated cottonseed shortening whether the dish wanted it or not. A tablespoon of Crisco in a pastry cream is the tell. The recipes were credited to Marion Harris Neil, a cookery writer then serving as cookery editor of Ladies' Home Journal. The dated menu line on this page points to one of the Crisco books' calendar-of-dinners sections, which laid out menus across the year so a housekeeper never had to decide what to serve. Cream pie itself predates the book: a boiled custard poured into a blind-baked shell and capped with meringue was familiar in nineteenth-century American home baking, and it could be built on a shell baked the day before.

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