The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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May 22

Menu: Little Neck Clams; Parmentier Puree; Veal Cutlets; Mashed Potatoes; Spinach, Martha; Chicory Salad; Biscuit Tortoni; Coffee Spinach, Martha-Trim off stalks of 3 quarts fresh spinach, discarding stale leaves if any. Thoroughly wash and drain, plunge in gallon boiling water with 1 tablespoon salt and boil for 10 minutes. Take them up with skimmer, drain on sieve, press out all water, chop finely, place in saucepan. Cut 3 slices bread in / inch square pieces, place on plate, pour over them 1 tablespoon vinegar, then brown them in small frying pan with 1 tablespoon melted Crisco to golden color, add them to spinach, with 2 hard-cooked eggs cut into 8 pieces each, 1 tablespoon Crisco, salt, sugar, grated nutmeg to taste, and 4 tablespoons cream. Mix well with wooden spoon and cook 10 minutes, lightly mixing once in a while, dress on vegetable dish and serve.

For the Modern Kitchen

A German-style creamed spinach with vinegar croutons and chopped egg, from the era when greens were boiled hard and long. Two changes make it worth cooking: shorten the blanch and treat the croutons carefully.

A Little History

Spinach dressed with fried bread, chopped egg and a little vinegar resembles German household treatments of spinach, and such dishes reached American cookbooks through the professional French-German kitchen vocabulary that ran through hotel cooking around 1900. The name "Martha" appears to follow the nineteenth-century convention of tagging garnished dishes with personal names, in the same family as potatoes Anna; it carries no reliable story behind it. Its appearance here is commercial: The Story of Crisco (1913) was published by Procter & Gamble to teach cooks that a vegetable shortening could stand in for butter and lard in every course, and a Calendar of Dinners with a Crisco line in nearly every dish was the argument. The long boil is not an error of the author but standard practice of the day, before shorter cooking of green vegetables became the rule.

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