The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Noodle Pudding

1 pint noodles 3/4 cupful sugar 4 eggs 1/4 cupful melted Crisco 1/4 cupful blanched and chopped almonds 2 cupfuls milk 1/4 teaspoonful salt Throw noodles into boiling salted water, and cook five minutes. Drain in colander. Beat eggs until light and stir in the noodles. Grease pudding dish with Crisco, put in layer of noodles, sprinkle with sugar, almonds, grated lemon peel, and melted Crisco. Then add another layer of Puddings noodles and proceed as before, until all are used up. Add milk and salt, and bake one hour in moderate oven. Serve hot with milk or cream. This pudding is delicious with stewed fruits. 1 quart flour

For the Modern Kitchen

A baked noodle custard in the kugel family, written for the 1913 Crisco kitchen. Two small editorial problems in the original text are worth sorting out before you start.

A Little History

The Story of Crisco (1913) was a promotional cookbook issued by Procter & Gamble to teach American cooks what to do with a product nobody had asked for: a solid white shortening made from hydrogenated cottonseed oil, introduced two years earlier. Much of the book is ordinary domestic cookery with Crisco substituted wherever butter or lard would have stood, and this noodle pudding is a good example -- it is recognisably a sweet kugel, the baked noodle pudding of Central and Eastern European Jewish kitchens, carried to the United States by immigrants in the decades either side of 1900. Crisco was marketed with some energy to Jewish households precisely because, being neither meat nor dairy, it sidestepped the kashrut problem of lard and of butter at a meat meal; the company's later Yiddish-English recipe booklets made that pitch explicit. Here the milk in the custard makes the dish plainly dairy, so the shortening is doing nothing ritual -- it is simply the house ingredient, appearing in the greased dish, the layers and the ingredient list, as it does on nearly every page.

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