The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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May 23

Menu: Potage, a la Monaco; Mackerel, Cold, Vinaigrette; Cucumbers, Bechamel Sauce; Tomato and Artichoke Salad; Monte Carlo Pie; Coffee Mackerel, Cold, Vinaigrette-Select fine mackerel; clean, leaving head on, wrap in piece of cheesecloth, and boil in strong solution of vinegar and water until tender, taking care that it does not cook too long. 15 to 25 minutes should be sufficient. Make a vinaigrette sauce with 1/2 cup tarragon vinegar, 1 cup melted Crisco, 1 teaspoon made mustard, 1 teaspoon chopped parsley, 1 teaspoon chopped shallots, and 2 teaspoons chopped capers. Put vinegar into basin, add mustard, little salt, stir in Crisco and chopped ingredients. Mix well together, lay mackerel, after removing from cloth, on long platter, pour over vinaigrette sauce and let marinate thoroughly, putting in refrigerator as soon as cool. Serve ice cold in bed of parsley, garnished with lemon slices, and pass vinaigrette sauce with it.

For the Modern Kitchen

A cold poached mackerel dressed in a broken vinaigrette, from a book written to sell shortening. The fat is the one thing worth rethinking before you start.

A Little History

Mackerel eaten cold under a sharp dressing is old European economy: the fish is fatty, spoils fast, and was traditionally cooked in acidulated water both to firm the flesh and to keep it a day longer in a cellar or icebox. That logic is why the recipe insists on vinegar in the poaching water and on the refrigerator as soon as it cools. The odd part here is the vinaigrette itself. This page comes from one of the Crisco cookbooks Procter & Gamble issued in the 1910s, written by Marion Harris Neil to persuade American cooks that hydrogenated cottonseed oil could stand in for butter, lard and salad oil alike. Neil was obliged to work Crisco into dishes where no cook would naturally reach for it, and a cold vinaigrette is the clearest case of the brand overruling the kitchen. The dated headings running through the book -- "May 24" here -- belong to a calendar of dinners rather than to the recipe itself.

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