The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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November 11

Menu: Baked Scallops in Shells; Chicken Souffle; Fried Celery; Latticed Potatoes; Watercress and Green Pepper Salad; Meringues Glaces; Coffee Baked Scallops in Shells-Take desired quantity of fresh scallops1 pint or 1 quart, and cook them in little white wine until done. Drain, cut in quarters, and add to them 1/2 their quantity of minced onion fried until tender, but not brown. Moisten with white sauce, season with red pepper and salt, heap high in scallop shells, cover with breadcrumbs moistened in melted Crisco, and brown in hot oven Garnish with lemon slices and parsley.

For the Modern Kitchen

A compact 1913 version of what the French call coquilles Saint-Jacques. The recipe assumes you know how long a scallop takes, which is the one thing worth being explicit about.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil, cookery editor of the Ladies' Home Journal, for Procter & Gamble, who had introduced the hydrogenated cottonseed shortening two years earlier and needed to teach American cooks what to do with a fat that was neither butter nor lard. The "Calendar of Dinners" section supplied a menu for every day of the year, and the book routes dish after dish through the new product — hence Crisco in the buttered crumbs of a dish that has no other business containing it. The dish itself is the scalloped-shell preparation that English and American cookbooks had been printing for decades, the shell being both cooking vessel and plate; it is usually associated with French coquilles Saint-Jacques. The pilgrim's scallop shell of Saint James, from which the French name comes, is generally traced to the medieval shrine at Santiago de Compostela.

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