The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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November 10

Menu: Haddock au Gratin; Venison Cutlets; Hashed Browned Potatoes; Oyster and Celery Salad; Marrons, a la Creme; Coffee Venison Cutlets-Trim venison cutlets in usual way. Put 4 tablespoons Crisco in saute pan and when hot put in cutlets, seasoned with salt and pepper, fry till brown. Then take out cutlets, put into pan 1/2 tumbler currant jelly to melt, add 2 tablespoons Crisco with 1/2 teaspoon salt, and serve separately with cutlets.

For the Modern Kitchen

A one-line saute from the Crisco calendar of dinners, with a currant-jelly sauce served alongside rather than poured over. Two things need attention: the doneness of the meat and the stability of the sauce.

A Little History

The Story of Crisco (1913), written for Procter & Gamble by Marion Harris Neil, was published two years after Crisco itself appeared as the first widely marketed hydrogenated vegetable shortening, and its "Calendar of Dinners" exists to prove the new fat could do everything butter, lard and drippings did. That is why a dinner of venison cutlets, of all things, ends up in a shortening pamphlet: game was a seasonal autumn luxury, and putting Crisco in both the saute pan and the sauce boat made the point that it belonged at a good table. The pairing of venison with red currant jelly is an English inheritance, generally traced to the eighteenth-century habit of serving sharp-sweet fruit condiments with roast game; the same logic produced Cumberland sauce, which is essentially this jelly with port, citrus and mustard added.

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