The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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November 14

Menu: Cream of Tomato Soup; Nut Roast, Piquante Sauce; Sweet Potatoes Fried Egg Plant; Lettuce Salad; Baked Quinces Gingerbread; Coffee; Soak Nut Roast-1/2 cup lentils, ½ cup shelled roasted peanuts, 1/2 tablespoon Crisco, 1/2 cup toasted breadcrumbs, 1/2 teaspoon salt, ½ saltspoon pepper and milk. Soak lentils over night; in morning drain, cover with fresh water and bring to boil. Drain again; and put in fresh water and cook until tender. Drain once more; throw away water and press lentils through colander. Add nuts, either ground or chopped, Crisco, breadcrumbs, seasoning and milk sufficient to make mixture consistency of mush. Put into Criscoed baking dish; bake moderate oven 1 hour; turn out on heated platter; garnish with parsley or watercress and serve with Piquante sauce.

For the Modern Kitchen

A small vegetarian loaf from the Crisco book's day-by-day dinner calendar. It scales up cleanly, and the only real decision is how much milk goes in.

A Little History

The Story of Crisco (1913) was a promotional cookbook issued by Procter & Gamble to teach American cooks what to do with a new product: cottonseed oil hardened by hydrogenation into a white, shelf-stable solid. Its calendar of dinners assigned a menu to every day of the year, and this nut roast falls on November 15. Meatless loaves built on lentils, breadcrumbs and nuts were already familiar from vegetarian and health-reform cookery of the late nineteenth century, much of it connected to Seventh-day Adventist and sanitarium kitchens, and Crisco had an obvious interest in them: the shortening was marketed as a vegetable fat, free of lard, and therefore acceptable at tables where animal fat was avoided for reasons of health or religion. The elaborate draining, boiling and re-boiling of the lentils is consistent with a period concern that pulses were hard to digest.

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