The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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July 1

Menu: Boned Chicken; Stuffed Pepper Salad; Sliced Tomatoes; White and Brown Bread; Ground Rice Pudding; Coffee Jelly; Fruit Ground Rice Pudding-1/2 cup ground rice, 3 cups milk, 3 eggs, 4 tablespoons sugar, rind ½ lemon, 2 tablespoons Crisco, 1/4 cup Sultana raisins, and brown breadcrumbs. Boil milk slowly, sprinkle in ground rice, boil 6 minutes. Remove add sugar and Crisco. Mix well, cool a little, add eggs well beaten, stir and flavor with grated lemon rind. Crisco plain mold, dust with toasted breadcrumbs. Pour in pudding. Bake 1 hour in moderate oven. Serve with following sauce: 1 small lemon, 1 cup water, 1 teaspoon cornstarch, 1 tablespoon sugar, and few drops red color. Put cornstarch into pan with lemon juice, add other ingredients and bring to boil.

For the Modern Kitchen

A baked rice-flour custard in the English nursery mold tradition, adapted to sell shortening. The method is sound but leaves out a step or two that a 1913 cook would have supplied herself.

A Little History

The Story of Crisco was written by Marion Harris Neil and published by Procter & Gamble in 1913, two years after Crisco itself went on sale — a cookbook that is also a long argument for a new product, hydrogenated cottonseed oil sold as a cleaner, cheaper stand-in for butter and lard. Its "Calendar of Dinners" assigns a full menu to every day of the year, which is why this pudding is stamped July 2; the format spared the housekeeper the daily decision and spared the company the trouble of persuading her twice. The dish itself is older than the shortening in it: baked ground-rice puddings set in a crumbed mold were standard English nursery and invalid cookery through the nineteenth century, usually enriched with butter. Substituting two tablespoons of Crisco for that butter is the entire point of the recipe's inclusion.

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