The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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November 4

Menu: Tomato Soup; Steamed Cod, Parsley Sauce; Roast Ribs of Beef, Horseradish Sauce; Colcannon; Potatoes; Charlotte Russe; Coffee Steamed Cod-Wipe 4 cod steaks dry, and sprinkle with salt, pepper, lemon juice, and melted Crisco on under side; lay on Criscoed platter, put another Criscoed platter over; set on top of saucepan of boiling water, and steam 3/4 of an hour, or until fish begins to leave bones. Serve with parsley sauce. For parsley sauce. Blend 2 tablespoons Crisco with 2 tablespoons flour in a pan over the fire, add 1 cup milk and stir till boiling, season with salt, pepper and red pepper, and stir and cook for 10 minutes, then add 1 tablespoon chopped parsley, and serve.

For the Modern Kitchen

A plate-over-plate steamer and a basic white sauce, from a book whose brief was to work Crisco into every course. The timing is the one thing that needs fixing.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil for Procter & Gamble, who had introduced Crisco in 1911 as a hydrogenated cottonseed-oil shortening, marketed as a clean, odorless replacement for lard and butter. The book's "Calendar of Dinners" gave a full menu for every day of the year, and its real purpose was to show that the new fat could stand in anywhere a household fat was called for: greasing the platters, enriching the fish, and forming the roux of the sauce. Steamed cod with parsley sauce was itself unremarkable New England and British cookery of the period, cod being cheap, abundant and sold in thick cross-cut steaks; the novelty the reader was meant to notice was the tin of white shortening, not the fish.END晴Not sure why extra characters appeared. Let me re-emit clean JSON.{

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