The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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November 5

Menu: Ham Timbales, Cheese Sauce; Spinach; Paprika Potatoes; Apple and Celery Salad; Cocoanut Pudding; Coffee Cocoanut Pudding-1 cup scalded milk, 3/4 cup soft breadcrumbs, 12 cup grated cocoanut, 2 egg yolks, 1 tablespoon Crisco, 1/2 cup cocoa, 12 cup sugar, 1 teaspoon lemon juice, 2 egg whites, and 1/4 teaspoon salt. Soak bread in scalded milk until soft. Add cocoanut, sugar, cocoa, Crisco, lemon juice and salt; beat well; add yolks eggs beaten, cut and fold in stiffly-beaten whites. Turn into Criscoed pudding dish and bake in moderate oven 30 minutes. Serve hot or cold.

For the Modern Kitchen

A baked breadcrumb custard from Crisco's day-by-day dinner calendar, dated November 6. It behaves like a soufflé-lite: the beaten whites lift it, the bread holds it.

A Little History

Procter & Gamble published cookbooks to teach cooks what to do with a wholly new product: hydrogenated cottonseed oil, sold as a shortening that replaced both lard and butter. A day-by-day "Calendar of Dinners" — the organising device of the company's calendar-of-dinners volume — assigned a full menu to each day of the year, so that the fat appeared in a household's cooking as routine rather than novelty, and the brand name is worked into the instructions of the recipes. The pudding itself belongs to an older and thriftier tradition, the baked breadcrumb pudding, which used up stale bread with milk, eggs and whatever flavouring was to hand. Grated coconut was a fashionable addition in American cookery of the period, when whole coconuts and packaged shredded coconut were both becoming widely available.

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