The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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October 1

Menu: Veal Cutlets; Rice Croquettes; Lima Beans; Cabbage and Apple Salad; Nut Pudding; Coffee Nut Pudding-1 cup soft breadcrumbs, 2 cups scalded milk, 1 tablespoon Crisco, 1 cup chopped nuts, 1½ teaspoon salt, 2 egg yolks, 3/4 cup sugar, juice and grated rind of 1 lemon, 2 egg whites beaten until stiff, and 2 squares chocolate, melted. Mix breadcrumbs, milk, Crisco, nuts, salt, egg yolks, sugar, chocolate, juice and rind of lemon. When well blended, cut and fold in whites of eggs; pour into Criscoed individual molds, and bake 20 to 30 minutes. Serve hot with cream. Vegetarian

For the Modern Kitchen

A baked bread-and-custard pudding from the promotional cookbook that introduced Crisco to American kitchens. The original gives no oven temperature and an unusually heavy hand with salt, so read the notes before mixing.

A Little History

The Story of Crisco was published by Procter & Gamble in 1913, two years after the company launched Crisco, a hydrogenated cottonseed-oil shortening sold as a clean, odorless, all-purpose replacement for lard and butter. The recipes were credited to Marion Harris Neil, then a well-known cookery writer. The pudding itself belongs to a much older family: the English bread pudding, in which stale crumbs are swelled in scalded milk and bound with eggs, dressed up here with nuts, chocolate and lemon and baked in individual molds in the fashionable manner of the day.

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