The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Chocolate Jelly

2 squares chocolate. 1 tablespoonful Crisco 2 cupfuls boiling water 3/4 cupful sugar 4 tablespoonfuls cornstarch 1/4 teaspoonful salt 1 teaspoonful vanilla extract ½ cupful chopped walnut meats Whipped cream Break chocolate into small pieces, dissolve in boiling water, add Crisco, salt, cornstarch mixed with sugar, stir and boil for eight minutes. Remove from fire add vanilla and nuts and pour at once into wet mold. Cool, turn out and serve with whipped cream.

For the Modern Kitchen

A cornstarch-set chocolate mold of the sort that filled the pudding chapter of every early twentieth-century cookbook. The ingredient list as printed has a gap, so read the method first.

A Little History

The Story of Crisco was Procter & Gamble's promotional cookbook for the hydrogenated cottonseed shortening it introduced in 1911, and it worked by inserting its product into dishes cooks already knew. This is one of those dishes. "Jelly" here does not mean gelatin — it is often taken in an older, broader sense of a turned-out mold that holds its shape, though period usage more often attached the word to gelatin- or isinglass-set preparations — and the setting agent is cornstarch, which had become cheap and reliable in American kitchens through the second half of the nineteenth century. Molded cornstarch puddings, variously called blancmange, cornstarch mold or jelly, were standard nursery and family fare, and adding a tablespoon of Crisco to one was less about cooking than about establishing the habit of reaching for the can.

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