The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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October 25

Menu: Wild Duck with Mushrooms; Stuffed Egg Plant; Apple and Cucumber Salad; Almond Pudding; Coffee; Hot Cheese Denises Stuffed Egg Plant-Parboil 1 egg plant and cut in halves. Scrape out some of the inside and chop some cold cooked meat with 2 tomatoes, 1 onion, and 2 green peppers. Then mix with 1 beaten egg, 1 tablespoon Crisco, and salt and pepper to taste. Fill halves with this mixture; sprinkle with breadcrumbs and tiny bits of Crisco, put in baking dish with little stock or water, and bake.

For the Modern Kitchen

The text under this heading is a stuffed eggplant recipe, followed by two stray menu lines from the day's dinner calendar. It is a leftovers dish, written in the compressed style of the book's daily menus, and it leaves out both oven temperature and time.

A Little History

The Story of Crisco was published in 1913 by Procter & Gamble, two years after the company introduced its hydrogenated cottonseed shortening, and the recipes were compiled by Marion Harris Neil, then cookery editor of the Ladies' Home Journal. The "Calendar of Dinners" section gives a full menu for every day of the year, which is why this page runs a recipe straight into the next day's bill of fare with no break — the book was meant to be read as a planning tool, not browsed dish by dish. Stuffed eggplant itself is far older than the shortening: the technique of hollowing and refilling the fruit is generally traced to Ottoman and wider Mediterranean cooking, and it reached American cookbooks through the nineteenth century as eggplant moved from a curiosity to a market-garden staple. Its appearance here in late October, packed with cold roast meat, shows the other purpose these menus served: using up what was already in the icebox.

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