The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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October 24

Menu: Roast Pork, Apple Sauce; Browned Parsnips; Glazed Sweet Potatoes Porcupine Salad; Black Cap Pudding Coffee Black Cap Pudding-Mix 1/4 cup currants, with 3 tablespoons sugar, 1½ teaspoon salt, 11/4 cups flour sifted with 1 teaspoon baking powder, 1/2 teaspoon grated nutmeg, 2 tablespoons Crisco, 2 well beaten eggs, and 2 cupfuls milk, and beat well together. Crisco a pudding mold, sprinkle in some currants, pour in mixture, cover with greased paper and steam for 2 hours. Serve with milk.

For the Modern Kitchen

A steamed English batter pudding, printed here as part of Crisco's day-by-day dinner calendar. The text has some obvious typesetting damage that needs sorting out before you start.

A Little History

Black cap pudding belongs to the large English family of steamed batter puddings that were standard nursery and everyday fare through the nineteenth century, and it takes its name from the simple trick of lining the bottom of the mold with dried currants so that the turned-out pudding wears a dark cap. Recipes under that name appear in British household books well before this one, and its presence in an American promotional cookbook shows how thoroughly such puddings had crossed over into ordinary US home cooking. The Story of Crisco was published by Procter & Gamble in 1913 to teach cooks what to do with a wholly new product — hydrogenated cottonseed oil, sold as a substitute for both butter and lard. The dated day-by-day entry points to Procter & Gamble's Calendar of Dinners arrangement, which was issued in more than one form and assigned a full menu to every day of the year. Here the shortening does very little of the work, but the grease in the mold gave the company another mention on the page.

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