The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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July 20

Menu: Roast Beef's Heart; Boiled New Potatoes; Cauliflower au Gratin; Baked Bean Salad; Cheese Aigrettes; Apricot Meringue Pie; Coffee Cheese Aigrettes-Bring 2 tablespoons Crisco and 1/2 cup water to boiling point, then add 1/2 cup flour and stir until mixture leaves sides of pan. Cool, but do not allow to become cold, then add 2 eggs, 1 Vegetable Soup Fried Fish Baked Shoulder of Mutton Onion Puree by 1, 4 tablespoons grated cheese, July 23 salt, pepper, and paprika to taste and beat well. Allow to stand in cool place 30 minutes. Drop by teaspoons into hot Crisco and fry a golden brown. Drain and sprinkle with grated cheese. Serve hot. The Crisco should not be too hot or the cheese will burn. Vegetarian

For the Modern Kitchen

What survives here is the working half of a fried cheese fritter: bind, chill, drop by spoonfuls into hot fat, drain. The quantities that came before it are not recoverable, so treat the method rather than the measures as the usable part.

A Little History

The Story of Crisco (1913) was published by Procter and Gamble to teach American cooks what to do with a fat that had no culinary tradition behind it. Hydrogenated cottonseed oil arrived in 1911 as a solid, shelf-stable, flavourless substitute for lard and butter, and the book's argument is made largely through recipes: it is full of frying, because frying was where the new fat's high smoke point and neutral taste told most clearly against the smoke and pork flavour of lard. "Calendar of Dinners" — the title under which Procter and Gamble issued its menu-and-recipe material, and the source of this entry — assigns menus to each day of the year, a common device in period cookbooks aimed at the middle-class housekeeper planning without a cook. Small fried cheese balls of this kind appear as entremets and savoury-course fare in Anglo-American cookery of the period, generally bound with egg and a little flour or breadcrumb and served hot as a garnish or a light course.

For the Modern Kitchen

What survives here is the working half of a fried cheese fritter: bind, chill, drop by spoonfuls into hot fat, drain. The quantities that came before it are not recoverable, so treat the method rather than the measures as the usable part.

A Little History

The Story of Crisco (1913) was published by Procter and Gamble to teach American cooks what to do with a fat that had no culinary tradition behind it. Hydrogenated cottonseed oil arrived in 1911 as a solid, shelf-stable, flavourless substitute for lard and butter, and the book's argument is made largely through recipes: it is full of frying, because frying was where the new fat's high smoke point and neutral taste told most clearly against the smoke and pork flavour of lard. "Calendar of Dinners" — the title under which Procter and Gamble issued its menu-and-recipe material, and the source of this entry — assigns menus to each day of the year, a common device in period cookbooks aimed at the middle-class housekeeper planning without a cook. Small fried cheese balls of this kind appear as entremets and savoury-course fare in Anglo-American cookery of the period, generally bound with egg and a little flour or breadcrumb and served hot as a garnish or a light course.

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