The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Parsley (Tablespoonfuls cream)

2 tablespoonfuls cream 1 tablespoonful chopped pimiento Salt and pepper to taste Select ripe tomatoes but do not have them too large; remove stems and cut each in halves crossways; remove cores and pips, and fry lightly in two tablespoonfuls Crisco. Have rounds of buttered toast a little larger than tomatoes. Beat eggs in small saucepan, add cream, pimientoes, rest of Crisco, seasonings, and stir over fire until creamy and just setting. Place each half tomato on round of toast, divide egg mixture into tomatoes, garnish with parsley and serve hot.

Eggs

For the Modern Kitchen

The ingredient list has been clipped in the original printing — the eggs themselves, and the total quantity of Crisco, are missing from the top of the page even though both are called for in the method. Work from the proportions below.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to teach American cooks what to do with an entirely new product: vegetable fat, hydrogenated from cottonseed oil, that behaved like lard but came from no animal. Marion Harris Neil, then cookery editor of the Ladies' Home Journal, supplied the several hundred recipes, and the pattern here is typical: shortening written into every step where butter or lard would ordinarily stand. The dish itself belongs to the era's large family of egg-and-toast constructions, close kin to the many named "eggs on tomato" and shirred-egg preparations that filled breakfast and luncheon chapters; canned pimiento — Spanish seed is generally said to have reached Georgia around 1911, with the canning trade growing through the 1910s — was the standard flash of colour in such recipes.

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