The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Rose Leaf Cakes

1 cupful rose leaves. 1/2 cupful Crisco. 3 eggs 1 cupful milk 2 teaspoonfuls baking powder 1 lemon ½ teaspoonful salt king powder Cream Crisco and sugar thoroughly together, then add eggs well beaten, flour, baking powder, salt, milk, grated rind and 1 tablespoonful lemon juice, and fresh rose leaves. Divide into Criscoed and floured gem pans and bake in moderate oven from twelve to fifteen minutes. Sufficient for thirty-five cakes. 3 cupfuls flour - 1 cupful sugar

For the Modern Kitchen

A plain lemon cupcake batter scented with rose petals, baked in gem pans. The method is straightforward creaming; the only unusual element is the petals folded through at the end.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to teach American cooks what to do with a wholly new product: a solid, shelf-stable vegetable shortening made by hydrogenating cottonseed oil. Its recipes are conventional turn-of-the-century home baking with butter and lard written out of them, and the verb "to Crisco" a pan appears throughout as house style. Rose-scented cakes were themselves an older tradition — rose water and rose petals flavoured English and colonial American baking, though how far vanilla extract had displaced rose in the American pantry by 1913 is harder to pin down — so a rose leaf cake in 1913 may well have read as a genteel, slightly old-fashioned choice.

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