The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Salmon Mold

1 can salmon 3 eggs 2 tablespoonfuls Crisco 1 tablespoonful Worcestershire ½ cupful rolled crackers sauce Salt and pepper to taste

For the Modern Kitchen

The text here is an ingredient list set in two columns that has run together in transcription, and no method survives on the page. Read the columns apart before you shop, then treat it as a standard steamed or baked fish loaf.

A Little History

The Story of Crisco (1913), with recipes by Marion Harris Neil, was published by Procter & Gamble to teach cooks what to do with a fat that had only reached the market in 1911 — a hydrogenated vegetable shortening offered as a substitute for lard and butter, and promoted as odorless, so that it would not carry the taste of fried fish into a cake. A salmon mold is exactly the kind of dish such a book wanted: canned Pacific salmon had become cheap and widely available by the 1900s, and molded loaves of flaked fish bound with egg and cracker crumbs were a familiar way of turning a can into a Sunday-supper centerpiece that could be sliced at the table. Crisco was also marketed to Jewish households as a pareve fat — one belonging to neither the meat nor the dairy category, and so usable with either — though the best-documented material of that kind, including the Yiddish-and-English Crisco Recipes for the Jewish Housewife, comes somewhat later than this book.

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