The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Sauce (Clean fish season with salt)

Clean fish, season with salt and pepper. Dip in crumbs, brush over with beaten egg, and crumb again. Fry in deep Crisco and drain on brown paper.

Sauce. Blend 1½ tablespoonfuls Crisco with 1 tablespoonful flour in saucepan over fire, add 1 cupful of milk or cream and bring to boil, cook for a few minutes over hot water. Cool and add 2 chopped green bell peppers and 6 medium-sized chopped sour pickles.

For the Modern Kitchen

A plain breaded fried fish with a cold pickle-and-pepper cream sauce, written to sell shortening. The frying is straightforward; the sauce needs a little interpretation.

A Little History

The Story of Crisco (1913) was a promotional cookbook from Procter & Gamble, published soon after Crisco itself went on sale — a wholly new product that had to teach cooks what to do with it. Hydrogenated cottonseed oil was pitched as cleaner and more economical than lard or butter, and free of the religious and dietary objections attached to pork fat, a point the company made explicitly to Jewish households. Recipes like this one exist to demonstrate range: the same tin fries the fish and starts the roux for the sauce. The sauce itself is a standard white sauce turned into something like a tartar by the addition of chopped sour pickles and green peppers, a combination found in American fish cookery of the period, when bottled and barreled pickles were a common pantry staple.

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