The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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January 22

Menu: Filleted Anchovies with Lemon; Celery; Ripe Olives; Salted Pistachio Nuts; Consomme, a la Royale; Halibut Turbans; Roast Goose, Apple Jelly; Potato Puff; Mashed Turnip; Endive and Roquefort Cheese Salad; Coupe St. Jacques Coffee; per. Halibut Turbans - Have 4 slices halibut cut 1/2 an inch thick; remove skin and bone, thus securing 16 fillets. Dip in melted Crisco; squeeze over juice of 1 lemon, little onion juice and sprinkle with salt and pepCommencing with the widest end, roll each fillet into a "turban" and fasten by running through each Criscoed wooden skewer. Bake 20 minutes, basting with hot stock, or Crisco melted in hot water. Arrange crown shape on serving dish. Fill the center with boiled potato-balls, dressed with salt, Crisco, and chopped parsley. Serve with Hollandaise sauce.

For the Modern Kitchen

The text is a fragment of a printed dinner menu, so the halibut instructions run straight out of the tail of the previous course. Read past the stray "Coupe St. Jacques" and "Endive and Roquefort" headings and what remains is a workable baked fish dish.

A Little History

The Story of Crisco (1913) was Procter & Gamble's promotional cookbook for a genuinely new product: a hydrogenated cottonseed-oil shortening that behaved like lard but kept without refrigeration and had no animal origin, which the company advertised to kosher and vegetarian households as well as to general cooks. The "Calendar of Dinners" section supplied a full menu for every day of the year, a common device in early twentieth-century cookbooks meant to relieve the housekeeper of daily planning, and it let the publisher work the product into fish, pastry, vegetables and frying alike. Turban is an old kitchen term for any fillet rolled or coiled into a ring, generally traced to French service, where turban de filets de sole and its relations were arranged crown-fashion around a garnished center. Halibut was then sold in thick steaks, which is why the recipe assumes them rather than fillets.

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