The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Ginger Gems

1 cupful sugar ½ eggs ½ cupful Crisco 1 cupful milk 3/4 cupful chopped preserved ginger 3 teaspoonfuls baking powder 3 cupfuls flour 1/2 teaspoonful salt Cream Crisco and sugar together, then add eggs well beaten. Sift flour, baking powder, and salt together and add alternately with milk to. first mixture. Now mix in ginger and divide mixture into Criscoed and floured gem pans and bake in hot oven twenty-five minutes. Sufficient for sixteen gems.

For the Modern Kitchen

A plain muffin batter carrying chopped preserved ginger, written to sell shortening. Two things in the text need sorting out before you start.

A Little History

The Story of Crisco was published by Procter & Gamble in the years just after Crisco itself came on the market in 1911, and it is a cookbook with a commercial argument to make: every recipe in it uses the product, often in place of butter and lard at once. "Gems" is the older American name for what we now call muffins, and the heavy cast-iron gem pans took their name from the little breads ot preated so the batter set the moment it hit them, rows of shallow cups that were standard equipment in nineteenth-century kitchens. Preserved ginger, imported in stoneware jars largely from China and sold by grocers as a semi-luxury, was a familiar way to flavour cakes and puddings, and its syrup-soft texture is the point of the recipe: sweet warm pockets in an otherwise plain crumb.

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