The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

Home › A Calendar of Dinners › September 19

September 19

Menu: Vegetable Soup; Roast Spare Ribs, Apple Sauce; Sweet Potatoes, Southern Style; Orange Custard; Coffee Sweet Potatoes, Southern Style-Bake sweet potatoes until thoroughly done. Remove from oven and cut in halves lengthwise; remove potato from skins carefully, so as to keep skins in condition to refill. Mash potato, adding sufficient melted Crisco and cream to moisten. The potato mixture should be of the consistency of mashed potato when put back in shells. Season with salt, pepper, and very little sherry. Refill skins, brush tops with Crisco and brown 5 minutes in hot oven.

For the Modern Kitchen

A stuffed baked sweet potato, written for a shortening advertisement but sound as method. The whole thing hinges on baking the potatoes long enough that the flesh scoops away cleanly while the skins stay firm enough to hold a filling.

A Little History

The Story of Crisco (1913), written by Marion Harris Neil for Procter & Gamble, was one of the more successful pieces of branded cookbook publishing in America: several hundred recipes, all of them calling for the company's new hydrogenated cottonseed shortening, wrapped around a sales argument about cleanliness and digestibility. The "Calendar of Dinners" section assigned a menu to every day of the year, which is why this potato dish carries the date September 20; it happens to sit under a heading about coffee. Twice-baked sweet potatoes described as "Southern style" are often said to have been common in turn-of-the-century American cookbooks, reflecting both the crop's association with the South and the era's fondness for food returned to its own shell — an approach applied equally to potatoes, oysters, crab and eggs.

← September 18September 20 →