The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Excellent Graham Bread

2 cupfuls graham flour 4 tablespoonfuls melted Crisco ½ cupful flour 1 teaspoonful baking powder 1½ cupfuls sour milk 1/4 cupful sugar 1/2 teaspoonful salt 1 teaspoonful baking soda Sift flours with baking powder, salt, sugar, and soda, then add Crisco and milk. Mix and turn into greased and floured cake tin and bake in moderate oven fifty minutes.

Sufficient for one small loaf.

For the Modern Kitchen

A quick bread rather than a yeast loaf: the rise comes entirely from soda reacting with sour milk, so the batter goes into the pan and into the oven without delay.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to teach cooks what to do with hydrogenated cottonseed oil, a product with no culinary tradition behind it; recipes like this one exist to demonstrate that the new shortening could stand in for butter or lard in everyday baking. Graham flour itself was already old news by then, named for Sylvester Graham, the temperance preacher and dietary reformer of the 1830s who campaigned for coarse unsifted wheat meal as a moral as well as physical corrective to refined white bread. By the 1910s his name had detached from his crusade and survived simply as a shorthand for whole wheat.

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