The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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September 18

Menu: Hamburg Loaf, Tomato Sauce; Maitre d'Hotel Potatoes; Beet and String Bean Salad; Cheese Creams; Chocolate Pudding with Macaroons; Coffee; Chocolate Pudding with Macaroons-; Put 3 cups milk to boil. Have 5; tablespoons grated chocolate in pan; with 1/2 cup boiling water and 4; tablespoons sugar. When chocolate; paste is smooth pour in milk. Mix; 4 tablespoons cornstarch with 1 cup; milk, add 1 teaspoon Crisco, and 14; teaspoon salt, and with this thicken; boiling milk. Add 1 cup macaroon; crumbs and beaten whites of 2; Pour into wet mold and set; eggs.; on ice 1 hour.

For the Modern Kitchen Do not make this as written.

A cornstarch blancmange enriched with chocolate and macaroon crumbs, set in a mold rather than baked. The whole thing works on the stovetop in about twenty minutes.

A Little History

The Story of Crisco (1913) was Procter & Gamble's book-length advertisement for hydrogenated cottonseed oil, and Procter & Gamble also issued a volume of daily menus, supplying a full menu for every day of the year so that a housewife would find Crisco written into her ordinary cooking rather than into novelty dishes. This pudding is the older tradition of cornstarch blancmange, a nineteenth-century staple built on cheap boxed starch rather than the costly gelatin and isinglass of earlier cookery. The macaroon crumbs are a thrift device as much as a flavoring: dry almond macaroons kept well and were said to be crumbled into puddings, charlottes and trifles rather than thrown out. The teaspoon of Crisco in an otherwise self-sufficient recipe shows the book's method plainly — the fat contributes almost nothing here except the brand name.

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