The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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September 2

Menu: Cavaire on Toast; Fricassee of Chicken Banana Fritters; Boiled Potatoes Creamed Onions; Vegetable Salad; Snow Pudding with Custard; Coffee Snow Pudding with Custard-Mix 2 tablespoons arrowroot with 3 tablespoons cold milk. Boil 1 cup milk then pour it on to mixed arrowroot, pour back into pan and boil gently for 8 minutes, stirring all the time, then allow to cool. Stir in yolks of 2 eggs, 2 tablespoons Crisco, 1/4 teaspoon salt, 3 tablespoons sugar, pour into Criscoed pudding dish; beat whites of eggs to a stiff froth and mix lightly in. Dust nutmeg over top and bake in moderate oven 10 minutes. Serve quickly with custard.

For the Modern Kitchen

A baked snow pudding from the promotional recipe calendar in The Story of Crisco — closer to a light steamed-milk soufflé than the cold gelatine "snow pudding" of the same era. A few of its instructions run against what we now know about arrowroot and about egg cookery.

A Little History

The Story of Crisco was published by Procter & Gamble in 1913, two years after Crisco itself went on sale in 1911, and it is advertising as much as cookery — the hydrogenated cottonseed shortening had to be argued into kitchens that knew only butter, lard and suet, so the book put it into everything, desserts and puddings included. This page comes from its "Calendar of Dinners," a day-by-day menu scheme running through the year, which is why the recipe sits oddly under the heading "Coffee" and runs straight into the next day's stewed liver. The name "snow pudding" was applied loosely in Anglo-American cookery to any pale dish lightened with beaten egg white; the better-known version is a cold gelatine and lemon whip, but baked milk-and-arrowroot puddings carried the name too, and both were conventionally sent to the table with a boiled custard sauce. Arrowroot, imported chiefly from St Vincent, was prized as a light, easily digested thickener suited to invalids and children, which is largely how nursery puddings of this kind earned their place on a family menu.

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