The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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December 12

Menu: Baked Codfish; Piquant Beets; Turn; Baked Potatoes; Lettuce and Cheese Salad; Coffee; Bread Pudding Bread Pudding-4 cups bread cut in dice, 3 tablespoons sultanas, 2 tablespoons chopped candied peel, 3 tablespoons sugar, 1 tablespoon Crisco, rind of 1 lemon, 2 eggs, ½ tablespoon lemon juice, 1 cup milk, and 4 lumps of sugar. Put lump sugar in dry saucepan and heat until it turns dark brown. Add milk and stir it over fire until sugar dissolves. Mix bread, cleaned sultanas, chopped peel, sugar, Crisco, grated lemon rind, and colored milk. Beat up eggs and add them with lemon juice. Let mixture stand for 12 an hour, or longer, if bread is stale. Have ready Criscoed mold, put in mixture, cover top with piece of Criscoed paper, and steam it for 2 hours. Turn carefully on to hot dish and serve with it any good sweet sauce.

For the Modern Kitchen

A steamed bread pudding, darkened and faintly bitter-sweet from caramelized lump sugar dissolved into the milk. A few of its instructions are typographical casualties or assume equipment that has left most kitchens.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil, cookery editor of the Ladies' Home Journal, for Procter & Gamble, who had introduced the hydrogenated cottonseed shortening two years earlier and needed to teach American cooks what to do with a solid white fat that was neither butter nor lard. Dried fruit, candied peel and a steamed mold place this pudding squarely in the run-up to Christmas, borrowed from the British boiled-pudding tradition that American cookbooks kept alive through the nineteenth century. Burnt sugar used largely for color, as here, was a standard trick of the period, appearing in commercial gravy brownings and "blackjack" caramel colorings; it lets a thrift dish made of leftover bread arrive at the table looking like something richer.</paragraph>

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