The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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September 23

Menu: Mock Duck, Rice Stuffing; Buttered Beets; Lettuce Salad; Succotash; Grape Sherbet; Coffee Mock Duck-1 cup chopped celery, 2 cups breadcrumbs, 2 cups chopped black walnut meats, 2 cups boiled rice, 6 hard-cooked eggs, 3 raw eggs, 1 tablespoon grated onion, 1 tablespoon salt, 1 saltspoon pepper, and 2 tablespoons Crisco. Cook crumbs with 1 pint water for 5 minutes; add celery, hard-cooked eggs, chopped; remove from fire, add Crisco, nuts, rice and seasonings. Mix well with raw eggs, slightly beaten. Form into shape of duck, brush over with melted Crisco and bake 1 hour. Serve with apple sauce.

For the Modern Kitchen

A meatless loaf shaped and glazed to suggest a roast bird, from the Crisco company's own Calendar of Dinners. The original gives no oven temperature and no yield, so both need filling in.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to teach cooks what to do with a brand-new product: a hydrogenated vegetable shortening sold as a replacement for both lard and butter. The day-by-day "Calendar of Dinners" menus that carry dated entries like this September one belong to Procter & Gamble's Crisco cookery series (the calendar of 365 dinners appears in the later A Calendar of Dinners rather than being a section of the 1913 edition), and this entry is one of several dishes built to imitate meat without using any. "Mock" dishes of this kind — mock duck, mock turtle, mock oyster — were a long-established habit in Anglo-American cookery, borrowing a familiar name and shape for cheaper or absent materials. Two details mark it as distinctly American: the black walnuts, a native nut with a flavour far stronger than the European walnut and long gathered rather than bought, and the apple sauce, a standard accompaniment to roast duck and goose that here does the work of signalling what the loaf is pretending to be. Crisco's own interest was plainer still: a shortening made from cottonseed oil contained no animal fat, which made it usable by cooks keeping kosher or meatless tables, and the company advertised that fact energetically.

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