The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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September 24

Menu: Macaroni Soup; Fried Scallops; Tournedos, a la Bordelaise; Mashed Potatoes; Baked Tomatoes; Cold Slaw; Queen Mab Pudding; Coffee; to Cold Slaw-Cut 2 cabbages very fine and put it in salad bowl. Boil 2 tablespoons vinegar. Beat up 2 eggs, add ½ cup sour cream, 2 tablespoons Crisco and add them boiled vinegar. Stir over fire till boiling, add 1 teaspoon salt and 14 teaspoon pepper, pour over cabbage, and it is ready to serve when very cold.

For the Modern Kitchen

A boiled dressing for cabbage, of the sort that preceded mayonnaise in American kitchens. The page comes from a dated dinner calendar, and the type has suffered: read "14 teaspoon" as ¼ teaspoon and "add them boiled vinegar" as "add the boiled vinegar."

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil for Procter & Gamble to teach cooks what to do with a wholly new product: hydrogenated cottonseed oil, sold from 1911 as a shelf-stable stand-in for lard and butter. The book is generally associated with a "Calendar of Dinners" framework assigning a menu to every day of the year — it was later retitled A Calendar of Dinners — which is why this dressing carries the date September 25 and shares a page with an entry on coffee. The dish itself is older than the fat: "cold slaw" is a folk-English reworking of the Dutch koolsalade or koolsla, cabbage salad, which reached American tables through Dutch settlement and had been printed in English-language cookbooks since at least the early nineteenth century. Once the name was heard as "cold slaw," a "hot slaw" duly appeared alongside it. The cooked egg-and-vinegar dressing is often said to have been the usual treatment before commercial mayonnaise became a pantry staple in the 1920s.

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