The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Southern Fruit Cake

1 cupful sugar 1 cupful Crisco 1 cupful molasses ½ cupful sour cream 3 cupfuls flour 1 teaspoonful salt ½ teaspoonful baking soda 3 eggs 1 teaspoonful powdered cinnamon 1 cupful seeded raisins ½ cupful currants 1/4 teaspoonful grated nutmeg ½ teaspoonful powdered cloves ½ teaspoonful powdered allspice Cream Crisco and sugar thoroughly together, then add molasses, cream, flour, soda, eggs well beaten, salt, spices, and fruit. Mix well and turn into Criscoed and papered cake tin and bake in slow oven one and a half hours.

Sufficient for one large cake.

For the Modern Kitchen

A molasses-and-spice fruit cake from Procter & Gamble's promotional cookbook, leavened entirely by soda reacting with sour cream and molasses. It is a heavy batter and wants a long, low bake.

A Little History

The Story of Crisco (1913) was Procter & Gamble's campaign to persuade cooks that a hydrogenated vegetable fat, introduced in 1911, could stand in for both lard and butter; the recipe section was compiled by Marion Harris Neil, described on the title page as formerly cookery editor of the Ladies' Home Journal. That commercial purpose explains the verb "Criscoed" and the cup of shortening at the head of the list. The cake itself belongs to an older American family than the product: a dark, soda-risen molasses fruit cake, spiced with cinnamon, cloves, allspice and nutmeg and enriched with soured dairy, of a kind generally associated with Southern manuscript and community cookbooks through the nineteenth century. It is distinct from the pale, butter-and-brandy wedding fruit cake, and cheaper — molasses and currants rather than sugar and candied peel — which may be part of why versions of it stayed in print in a book aimed at ordinary household budgets.

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