The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Almond and Citron Cake

1 cupful Crisco 2 cupfuls flour 1 cupful sugar 1 teaspoonful baking powder 5 eggs 1/4 teaspoonful powdered mace 1/2 lb. blanched chopped almonds 1½ wineglass brandy • ¼ lb. shredded candied citron peel 1 teaspoonful salt Cream Crisco and sugar thoroughly together, beat in yolks of eggs one by one, add almonds, citron, brandy, mace, flour, baking powder, salt, mix well and fold in whites of eggs beaten to a stiff froth. Turn into a papered cake pan and bake in a moderate oven for one hour. Cover with boiled frosting if liked.

Sufficient for one large cake.

For the Modern Kitchen

A rich pound-cake batter leavened mostly by beaten egg whites, from the Crisco booklet's campaign to prove vegetable shortening could replace butter in fine baking. The measurements are period ones and need translating before you begin.

A Little History

The Story of Crisco (1913) was Procter & Gamble's book-length argument for hydrogenated cottonseed oil, published two years after the product's 1911 launch, and its recipe section is deliberately ambitious: not just biscuits and frying but the sort of celebration cakes a cook would otherwise have made with butter. An almond-and-citron cake belongs to the old English tradition of rich fruited pound cakes, where candied citron, brandy and blanched almonds signalled expense and keeping quality. Citron here is not the lemon but Citrus medica, a thick-rinded fruit grown chiefly for its peel, which was candied and shipped worldwide; it was a fixture of holiday baking well into the twentieth century and has since become a specialty item. Putting it in a shortening cake was the point of the exercise, a claim that the new fat could hold its own in the household's most prestigious baking.

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