The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Nut Doughnuts

1¼ cupfuls sugar 4 tablespoonfuls Crisco 1½ cupfuls milk 2 eggs 4 teaspoonfuls baking powder 1 cupful chopped English walnut meats 1 teaspoonful vanilla extract 1 teaspoonful lemon extract 1/2 teaspoonful salt Flour to make soft dough Cream Crisco and sugar together, add eggs well beaten, milk, salt, extracts, baking powder, nuts, and sufficient flour to make soft dough .

Roll out, cut with cutter and fry in hot Crisco to a golden color. Drain and sift with sugar.

Sufficient for seventy-five doughnuts.

For the Modern Kitchen

A plain cake-doughnut dough from Procter & Gamble's 1913 Crisco booklet, written for cooks who measured flour by feel. Two figures in it need reading with suspicion before you start.

A Little History

The Story of Crisco (1913) was a promotional cookbook issued by Procter & Gamble to teach American cooks what to do with hydrogenated cottonseed oil, a product with no culinary tradition behind it. Frying recipes carried the argument well: shortening was sold as cleaner-tasting and less prone to carrying flavors between batches than lard or drippings. Cake doughnuts leavened with baking powder rather than yeast were already standard American home baking by then, and "English walnut" simply distinguished the familiar Juglans regia from the native black walnut, which has a much stronger flavor.

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