The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Watercress (Tablespoonfuls grated cheese)

2 tablespoonfuls grated cheese Bone anchovies, put them in basin or mortar with eggs, cheese, and one tablespoonful Crisco, and pound all well together. Mix remaining Crisco with curry powder, lemon juice, and salt to taste. Cut some thin brown bread, spread with curry mixture and layer of anchovy paste. Lay another piece of bread on top, and cut into fancy shapes. Arrange on a lace paper and garnish with watercress.

Sufficient for fifteen sandwiches.

For the Modern Kitchen

The text as printed is a fragment: the ingredient list has been cut off after the grated cheese, so quantities for the anchovies, eggs, Crisco and curry powder are missing. What survives is workable if you read it as a two-part sandwich — a curried shortening spread and an anchovy-egg-cheese paste.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to teach American cooks what to do with a wholly new product: a solid vegetable shortening made by hydrogenating cottonseed oil, introduced in 1911. The book's method throughout is to take familiar recipes — in this case a thoroughly British anchovy tea sandwich, the sort of savoury spread that filled Edwardian sandwich-loaf pages — and substitute Crisco wherever butter or lard had stood. The result is a small collision of traditions: lace-paper doilies, fancy cutters and watercress garnishes borrowed from English tea-table etiquette, pressed into service as advertising for an industrial fat. Curried anchovy paste was itself a legacy of the British Empire's spice trade, and pounding cured fish with hard-boiled egg in a mortar is a technique older than either the curry powder or the shortening.</invoke>

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