A New Snowdrift Cook Book

Mrs. Ida Bailey Allen for the Southern Cotton Oil Trading Company, 1920 — a shortening tin's cookbook, and a lesson in how fat was sold.

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Escalloped Tomatoes

Season a quart of canned, or freshly stewed tomatoes with a tablespoonful of sugar, a teaspoonful of salt and a fourth teaspoonful of pepper. Rub a baking-dish lightly with Snowdrift. Mix one and a half cupfuls of dry bread crumbs with a fourth cupful of melted Snowdrift and put a thin layer in the bottom of the baking-dish. Add a layer of the tomatoes, then one of the crumbs, alternating in this way until all is used, making the last layer of crumbs. Bake about forty minutes in a moderate oven, 350 degrees F. If desired, a little onion juice may be added to the tomato.

For the Modern Kitchen

A plain layered gratin from a shortening manufacturer's promotional book. It needs almost no translation, but two things decide whether it comes out well: the wetness of the tomatoes and the coarseness of the crumbs.

A Little History

Escalloped is a variant form of scalloped, and in nineteenth-century American cookery it meant almost anything layered with crumbs and baked in a dish — oysters, potatoes, corn, tomatoes. This version appears in a cook book issued to sell Snowdrift, a cottonseed-oil shortening; such branded books were a standard advertising form in the 1910s and 1920s, and the ingredient named in every recipe is the point of the volume. Tomatoes were among the earliest vegetables to be commercially canned in quantity in the United States, which is why a recipe like this can open with "a quart of canned" and assume every reader has some on the shelf.

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