A New Snowdrift Cook Book

Mrs. Ida Bailey Allen for the Southern Cotton Oil Trading Company, 1920 — a shortening tin's cookbook, and a lesson in how fat was sold.

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HIS LITTLE BOOK is presented with my compliments and good wishes. It is by no means a comprehensive cook book, it merely offers a few suggestions which I hope you will find helpful.

Each of the recipes given here is a tested recipe and I am sure you will find them all good.

I might add that every good recipe you have is a Snowdrift recipe if it calls for fat of any sort. Try Snowdrift in your own favorite recipes, as well as in some of these new ones.

Cordially yours, Ha C. B.Allen Recipes:

Bread, page 10 Contents Measurements, page 7 Meats, page 24 Pastry, page 45 Cake, page 40 Candies, page 48 Salads, page 33 Desserts, page 35 Eggs, page 14 Savory Sauces, page 27 Soups, page 8 Fish, page 20 Sweet Sauces, page 38 Fried Foods, page 16 Vegetables, page 29 Fats and the Menu, page 3 Fats and the menu FATs are one of the most important of all food constituents, furnishing energy which is stored up in the body in such a way that fats are often termed "reserve-force" foods.

In making up a "balanced" or properly planned meal, we allow one protein or musclemaking food, as meat, eggs or fish; two or three starchy foods, as bread or potatoes; one or two bulky or mineral foods, as lettuce or fruit; a sweet, as a simple dessert or marmalade; and one fat besides butter. Croquettes or a pudding rich in fat may count as one of the necessary fats.

How much do you want to know about your cooking fat?

Fat is so essential as food and your selection of a fat has so much to do with the success of your cooking that you may be interested to read the whole story of Snowdrift, even if it looks a bit long.

Snowdrift is pure rich creamy vegetable fat. A perfect fat for every use in cooking. Snowdrift is fresh OPEN the airtight can in which Snowdrift comes into your kitchen and you find Snowdrift fresh.

This freshness is quite important.

All shortening is fat and will grow stale and finally rancid, how soon depending somewhat on the weather, unless it is in an airtight can - a can sealed as truly airtight as you yourself would use to put up fruits or vegetables.

No matter how long Snowdrift has been on its way to your grocer, nor how long it has stood on your grocer's shelf, Snowdrift, in its truly airtight can, reaches your kitchen as fresh as the day it was made.

Smell it, taste it, compare it critically with other fats, and you will see what a difference this freshness makes. Many and many a woman has been using cooking fat of one kind or another all her life and never discovered until she tried Snowdrift how sweet and fresh a cooking fat can be. Lots of women think that the smell of staleness or slight rancidity is the "natural" smell of lard or any cooking fat and do not realize that fresh fat is sweet and fresh.

Snowdrift is fresh, as you use the word to describe a new laid egg. Snowdrift is sweet - what you mean when you say "sweet" cream.

After you open the can Snowdrift stays sweet all the longer because it was absolutely fresh when you opened the can in your kitchen. A fresh egg laid today keeps better than one that was already a little stale when you bought it.

Freshness is one of the best qualities a fat can have. In any package other than a truly airtight can, shortening might be fairly fresh if you got it very soon after it was made. Or it might be decidedly stale if it had been in transit or on the grocer's shelves for a month or two.

Snowdrift is pure WHEN you open a can of Snowdrift you see why Snowdrift was named Snowdrift.

Its whiteness does not make Snowdrift pure, but its purity is one reason why Snowdrift is so white.

Snowdrift is made entirely of pure vegetable oil. The Southern Cotton Oil Company, if not the largest, are certainly one of the largest crushers and refiners of peanut, cottonseed, cocoanut and other vegetable oils for food. With millions and millions of gallons of vegetable oil to choose from each year, only the very finest oil that the country produces is set aside for Snowdrift and Wesson Oil. The choicest oil is always light in color. It is again refined by Dr. Wesson's method to a degree of purity which the Southern Cotton Oil Company believe is not attained by any other fat.

With every impurity removed, this pure oil is almost colorless, almost as clear and limpid as pure water.

When it is hardened and whipped, as one might beat eggs, into Snowdrift, Snowdrift is white.

Whiteness doesn't make Snowdrift pure, but its purity does make Snowdrift white.

Snowdrift improves the flavor of everything cooked with it MAKE your favorite cake with Snowdrift and see how rich and delicate and good it is.

Fry eggplant in Snowdriftjust for an instance-and see how the flavor of the eggplant is improved, not lost.

Melt a bit of Snowdrift on a dish of piping hot lima beans or fresh peas and see how much richer they are-and how much their flavor is improved.

Snowdrift improves the flavor of the food cooked with it without adding any flavor of its own. No good cook wants to use a fat that has a strong taste of its own. Cake should be rich and delicate, but not taste of the fat used. Fried food should be rich and crispy and brown but it should have its own flavor -not taste merely of the fat it was fried in.

SO richer than butter-but pure and fresh and delicate that it improves, not changes, the flavor of things cooked Snowdrift is rich much with it. - The food value of Snowdrift And the fact that Snowdrift is pure vegetable oil and nothing else means that it has the highest possible food value. Snowdrift not only makes things good to eat but is itself a more nourishing food than almost anything else you eat.

Snowdrift is much richer than butter, because butter contains salt and water and curds as well as fat, while Snowdrift is all pure fat.

You may be interested in the following table of calories which shows the relative fuel value of Snowdrift compared to the other things we eat:

Snowdrift........4050 ..

Oleomargarine Butter Bacon Cheese Sugar Cereals Beef Eggs Milk ..

Vegetables ..

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