Dromedary “Novelty” Recipes

Dates, cocoanut and candied peel, sold to America in 1920 with a camel on the packet — recipes tested by Marion Harris Neil.

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Date and Orange Salad

1 cup Dromedary Dates 4 large oranges Crisp lettuce leaves French dressing Separate dates, cover with boiling water and cook for 3 minutes. Drain, dry in the oven, and cool. Stone dates and cut in halves lengthwise. Halve oranges and cut out sections of pulp. Arrange lettuce leaves on a large salad plate, pile oranges in center, surround with dates, and serve with French dressing.

For the Modern Kitchen

A simple arranged fruit salad from a date-packer's promotional booklet. Almost everything here is assembly; the only technique worth attention is the brief blanching of the dates.

A Little History

This comes from a recipe booklet issued by the Hills Brothers Company to promote Dromedary brand dates, packed in New York from fruit largely grown in the Middle East and North Africa before California's Coachella Valley plantings came into commercial bearing. Booklets like this were the standard American marketing device of the early twentieth century: a branded ingredient dropped into every course of the meal, salads included. Salads had been moving from a plain course of greens toward the elaborate composed plates that would dominate American entertaining for the next fifty years, and dates offered exactly the sweet, dark contrast that made a plate look considered. The instruction to boil and re-dry the dates is the tell of the period's packaging: before modern moisture-barrier wrapping, dates arrived hard and clumped.

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