Five Roses Cook Book

Two thousand Canadian cooks sent in their best recipes; the mill printed them, and put its own flour in every one.

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Chocolate Coffee Cake

1 cup sugar 1 egg 3 tablespoons butter ¼ cup milk ½ cup strong liquid coffee ¼ cup grated chocolate 2 cups Five Roses flour 2 teaspoons baking powder Bake in a loaf or flat pan.

For the Modern Kitchen

A terse, ingredients-only formula of the kind Five Roses printed by the hundred, assuming the reader already knew how a butter cake is assembled. The missing method, oven temperature and time are the whole job here.

A Little History

The Five Roses Cook Book was published by the Lake of the Woods Milling Company, whose head office was in Montreal, and distributed to purchasers of its Five Roses flour; it circulated very widely in Canadian homes in the years around the First World War. Its recipes are compressed to the point of shorthand — a list of quantities and a single line of direction — because the audience was assumed to know cake method already and the book's real purpose was to keep one brand of flour in the kitchen. "Coffee cake" here means what it says: a cake flavoured with coffee, as distinct from the German-American crumb-topped cake that also carries the name.

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