Gold Medal Flour Cook Book

The Washburn-Crosby flour book — Gold Medal recipes from the mill that stood behind every sack.

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Chocolate Cake

1/2 cup butter 1 cup sugar 3 eggs 1/2 cup milk 1 1/3 cups Gold Medal flour 3 teaspoons baking powder 2 oz. Baker's chocolate 1 teaspoon vanilla Cream the butter, add the sugar, add the beaten egg yolks; sift flour and baking powder and alternate with the milk; melt the chocolate over the tea kettle and stir into the cake before the whites of eggs, add vanilla and fold in the egg whites beaten very stiff. Bake in shallow, square cake tin and frost with fondant. When the frosting is cold spread with melted unsweetened chocolate, or mix to a stiff paste 3 tablespoons of cream, powdered sugar; add flavoring and a square of melted chocolate and spread.

For the Modern Kitchen

A straightforward creamed butter cake with the chocolate stirred in at the end. The only real difficulties are the leavening, which is heavy by current standards, and the complete absence of oven temperature or baking time.

A Little History

This comes from one of the flour-brand cook books that Washburn-Crosby and its competitors distributed in enormous numbers around the turn of the twentieth century, which is why the flour is specified by name and nothing else is. Books of this kind were advertising that had to be genuinely useful, so they collected reliable domestic staples: a plain chocolate butter cake sat comfortably beside layer cakes, cookies and biscuit. The chocolate, too, is named as a brand. Walter Baker & Co. of Dorchester, Massachusetts, generally traced to a chocolate mill established in the 1760s, was dominant enough that "Baker's chocolate" was read simply as unsweetened chocolate, and "a square" as a standard ounce. Chocolate cakes proper are a nineteenth-century development; before industrial milling and falling prices, chocolate in American cookery was overwhelmingly a drink.

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