Gold Medal Flour Cook Book

The Washburn-Crosby flour book — Gold Medal recipes from the mill that stood behind every sack.

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Jelly Roll

1 cup sugar 1 cup Gold Medal flour 1 1/2 teaspoons baking powder 3 eggs 6 tablespoons of hot water Mix and sift the dry ingredients, stir in eggs well beaten, add the hot water, beat the batter well, pour into a smooth, well greased pan. The batter should be put one-fourth of an inch deep, for if thicker the cake will not roll nicely. Bake slowly. When done turn the cake onto a sheet of brown paper, well dusted with powdered sugar. Beat the jelly with a fork and spread on the cake. With a sharp knife trim off all crusty edges, roll it up by lifting one side of the paper. The cake will break, if allowed to cool before rolling. To keep the roll perfectly round, roll it up in a cloth until cool.

For the Modern Kitchen

A whole-egg sponge sheet with no fat and no liquid but six tablespoons of hot water. It works, but the margin between rollable and cracked is about three minutes of oven time.

A Little History

Jelly roll belongs to a family of thin rolled sponges that spread through nineteenth-century American and English baking; in Britain the comparable cake is the Swiss roll, a name whose origin is unclear and which is not thought to come from Switzerland. The technique depended on two things becoming ordinary in home kitchens: reliable chemical leavening, here baking powder, and an oven steady enough to bake a quarter-inch sheet without scorching it. Its appearance in a flour company's cook book is no accident: books like this one were published to sell sacks of a specific brand.

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