Lowney's Cook Book

The chocolate house's complete cookbook, c.1907 — from the value of food to the body through chafing-dish delicacies.

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Chocolate Powder (Cups flour teaspoons baking)

2 cups flour 2 teaspoons baking powder 1 teaspoon salt Mix ingredients in order given. Chill, roll 1/4 inch thick, and shape with cooky cutter. Bake in moderate oven. 1/2 cup butter 1 cup sugar

For the Modern Kitchen

A plain rolled-and-cut cookie dough of the sort that fills the back pages of turn-of-the-century American dessert chapters. The method is compressed to a single line, so most of the work is in reading between it.

A Little History

Lowney's Cook Book was issued by the Walter M. Lowney Company of Boston, a chocolate and cocoa manufacturer, and belongs to a whole genre of promotional cookbooks that American food companies published in the early 1900s. The recipes doubled as advertising: a household that owned the book was expected to reach for Lowney's cocoa, Lowney's baking chocolate and Lowney's premium chocolate whenever a dessert called for it. Plain rolled cookie doughs like this one served as the base for dozens of variations across such books, dressed up with spice, nuts, grated chocolate or a boiled chocolate icing, and it seems likely that a single set of proportions a cook already knew by heart could in this way be turned toward the sponsor's product.

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