Reliable Recipes and Helpful Hints

“Not made by the Trust.” Calumet's 1918 recipe book, with its medals, its court testimony, and a good deal to prove.

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Calumet Jelly Roll

3 eggs beaten separately 1 cup sugar 1½ cups pastry flour 2 level teaspoons Calumet Baking Powder 1/2 cup warm water-flavor Sift flour once, then measure; add baking powder and sift three times; beat whites stiff; fold in sugar, fold in beaten yolks, then flour lightly. Bake in long tin in hot oven.

When done spread quickly with jelly, and roll carefully in napkin.

For the Modern Kitchen

A sponge roll from a baking powder company's promotional booklet, written for cooks who already knew the method. The instructions omit a step, and the pan and oven need translating.

A Little History

Calumet Baking Powder was a Chicago brand founded in the 1880s, and Reliable Recipes was the little booklet it distributed to put its own tin into every household kitchen. Recipes like this one carry the brand name in the title and specify the product by name in the ingredient list, a standard tactic of the period when double-acting baking powders were still competing hard against homemade soda-and-cream-of-tartar mixtures. The jelly roll itself is older than the marketing: thin sponge sheets spread with preserves and rolled were common in British and American baking through the nineteenth century, and the form is close kin to the Swiss roll, a name generally traced to English usage of the 1870s with no particular Swiss connection. What is notable here is the leavening at all. A properly beaten sponge needs none, and the two level teaspoons of baking powder are insurance for the home cook, and advertising for Calumet.

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