Reliable Recipes and Helpful Hints

“Not made by the Trust.” Calumet's 1918 recipe book, with its medals, its court testimony, and a good deal to prove.

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Gertrude's Favorite Cake

3 cups flour 21/2 level teaspoons Calumet Baking Powder 1/2 level teaspoon salt 3/4 cup butter 3/4 cup water 4 eggs Flavoring 1½ cups granulated sugar Sift flour, baking powder and salt three times. Cream sugar and butter, break in one egg, add a little of flour and water, beat well, continue this process until you have used all eggs, add flavoring last.

For the Modern Kitchen

A plain butter cake in the promotional-cookbook style: the ingredients are listed but the baking is left entirely to the cook. Everything you need to supply is below.

A Little History

Reliable Recipes was not a cookbook sold for profit but an advertising booklet issued by the Calumet Baking Powder Company of Chicago, which called for its own product by name in nearly every leavened recipe and reprinted the collection through many editions in the early twentieth century. Cakes titled for a woman's given name -- Gertrude's, Aunt Sally's, Bride's -- were a convention of the era's community and promotional cookbooks, often said to signal a recipe passed along by a real cook rather than devised by the company, though in a branded booklet the names were as often editorial as genuine. The recipe itself is a standard American butter cake of the period, made with water rather than milk, and it carries the unusual instruction to add each whole egg with a little flour and water.

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