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Light Lunches for Soda Fountain Trade
Not a few confectioners, druggists, caterers and department stores, located in the center of Philadelphia, are adopting an innovation by serving a light lunch at their soda counters from 11 to 2 o'clock. Between those hours it was found that there was almost no soda business, particularly in the winter time, and the noon luncheon idea has been a most attractive and profitable one. Moreover it tends to bring customers into the store that otherwise would visit other establishments, and the idea urged by up-to-date merchants and advertising men of "adopting means of attracting persons to your store " is carried out to the letter. A glance at the menu placed on the soda counter of one of the largest fountains in Chestnut Street, Philadelphia, gives an idea of some of the delicacies served there during the lunch hour. They are, with the prices, as follows: BOUILLONS.
Clam, 10c.; Chicken, 10c.; Beef, 10c.; Tomato, 10c.
Potato, 15c.; Chicken, 35c.; Lettuce, plain, 15c.; Lettuce, with mayonnaise, 20c. SANDWICHES.
Ham, 10c.; Tongue, 10c.; Rosedale cheese, 10c.; Swiss cheese, 10c.; Deviled egg, 10c.; Chicken, minced, 10c.; Minced ham and egg, 15c.; Chicken, 15c.; Rittenhouse, 20c. PIES AND CUSTARDS.
Lemon meringue, 10c.; Egg custard, 10c.; Pumpkin pie, 10c.; Peach pie, puff paste, 10c.; Peach pie with ice cream, 15c.; Hot mince pie, puff paste, 15c.; Cold mince pie, puff paste, 15c. Cold mince pie, puff paste, with ice cream, 20c.
PUDDINGS.
Rice Pudding, 10c.; Fruit tapioca, 10c.; Egg cup custard, 10c. FRUIT TARTS.
Gooseberry tart, 10c.; Raspberry and currant, 10c.; Grape, 10c. CAKES.
Chocolate layer, 10c.; White mountain, 10c.; Butter sponge, 10c.; Lady fingers, 10c.; Almond macaroons, 10c.; Mixed cakes, 10c. BREAD AND ROLLS.
Vienna bread and butter, 5c.; Brighton rolls and butter, 5c.; Tea biscuits and butter, 5c.; Buttered toast, 10c.; Milk toast, 15c.; Cream toast, 20c. HOT DRINKS.
Coffee with cream, 10c.; Vienna style coffee, 15c.; Demi tasse black coffee, 5c.; Tea (all kinds), 10c.; Milk, 10c.; Chocolate (whipped cream), 10c.; Cocoa (whipped cream), 10c.