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The Virtue of Cleanliness

Your store should always look as neat and clean as it is possible for human hands to make it, and by far more so the small store, where the customer has usually plenty of time to, and ninety-five times out of a hundred, does, scrutinize and criticise to the minutest detail your fixtures and appliances while waiting for the prescription or other order to be filled. If they meet his approval he leaves your place a walking and continuous ad. Cleanliness and order in a store in which soda water is sold inspires not alone admiration in your customer, but an innate feeling of satisfaction and confidence. Windows always bright and shining, mirrors polished, and the rows of bottles nicely arranged glistening upon the shelves, all go to make a favor-able impression. Have your fountain and its surroundings immaculate. Sparkling glasses and shining silver go a long way toward tempting a reluctant customer into trying a hot chocolate or an ice cream soda. If a man has a prejudice against any fountain beverage coax him into trying just once. If your fountain is irreproachable in cleanliness and your beverage good you have won him over. He will no longer hesitate to allow his children to patronize your fountain and will sing its praises to every one. Isn't that better than to have people say "Oh! don't go there; they serve such miserable sodas and everything is so sloppy," etc., etc. Always try to do better than everybody else in your line and you are sure to hit the mark.